What’s brought everything to a head is Google’s announcement several months ago that the user-friendliness of sites on mobile devices will become a ranking factor.

Google made the announcement in February:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Despite this, April 21 came and went, and nothing much really happened. At least notyet. But you can guarantee that it’s only a matter of time.

The update is dubbed Mobilegeddon in SEO and online marketing circles. It’s also a big deal for businesses; in fact, it’s such an important update that it made the news in the US and the UK.

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